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The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability.

This study surveyed hotel executives who hold managerial positions and revenue managers with a direct influence on pricing decisions and developed multiple regression analysis models for various pricing approaches.

This study confirms the relationship between distribution channels and dynamic pricing strategies, although the same is not true with respect to traditional pricing techniques. The authors found that the adoption of SM as a strategic tool provides a platform to promote tactical revenue management strategies and to practice differential pricing motives.

The findings of the study will help hotel revenue managers to take into account a new way of thinking – namely, an interactive response to consumers’ preferences to improve profitability, based on different pricing methods distributed through SM. In this context, SM has elevated pricing strategies to a new and particularly challenging level.

The 1960s saw a remarkable boom in Canada's economy, with disposable income per capita increasing over the decade by almost 88 per cent. This was accompanied by substantial population growth. The major retail sector to be boosted by this social and economic change was the planned shopping centre, which increased its share of total retail trade from 2% in 1956 to over 23% in the mid‐1970s. Dr Gareth Shaw spent some time towards the end of last year on a research project in Canada, where he made a special study of major new shopping complexes. In this feature he outlines the reasons for the rapid growth of shopping centres and looks particularly at one of the most controversial developments, the Eaton Centre in Toronto.

Post war West Germany was one of the first European countries to develop purpose‐built shopping centres. This long development period has thus given German retailers and planners considerable experience in their construction and adaptation to meet a range of needs. Dr Shaw's paper traces the growth of such centres and also looks at recent innovations which he considers may point the way to possible future developments in Britain.

The general trend of shopping centre location over the last few years has been to move back into town centres. The writer of this article, who has recently returned from a five week tour in the United States and Canada, here discusses whether major retail developments can stand alongside office and residential functions in the future of the American city. He gives particular attention to the Eaton Centre in Toronto and to centres in Houston, Texas.

This paper calls for a reconsideration of standard narratives regarding the role of small, independent retailers for twentieth‐century urban communities. The paper aims to discuss the issues.

Taking the German city of Bremen as an example, the paper problematizes the nostalgic treatment of independent “Aunt Emma” (or “mom‐and‐pop”) stores in Germany during the last quarter of the century, by recounting the often conflict‐laden history of small retailers within the urban community. It draws on primary documents from retail associations, the chamber of commerce, municipal administrations, as well as media coverage.

The romanticization of the corner grocer overlooked the often divisive role of small store‐keepers in the interwar years as well as the social considerations behind some forms of retail modernization.

Beyond the particular examples of Bremen or even Germany, the paper urges historians of modern retailing to critically analyze the everyday role shops and shopkeepers have played within their communities without at the same time embracing a market‐liberal narrative of retail modernization as a function of consumer demand.

The focus of this special issue of the International Journal of Commerce and Management is the globalization of the retailing industry. This is a topic which has received relatively little attention by most retailers and researchers until recently (Akehurst & Alexander, 1996). Instead, based on the belief that the heterogeneity of consumers across regions and nations was too great a hurdle to overcome, retailing has been traditionally viewed as primarily local or national in scope. Events in the retailing industry over the past several decades, however, has proven this belief to be incorrect. In fact, retailers have been among the forefront of the globalization process presently occurring in the business environment.

This inquiry examines Musina Municipality's tourism development states and strategies with “a study of existing documents and respondents' acknowledgments on their conceived engagements on tourism administrations in Vhembe District, Limpopo Province, South Africa.” Imports of sustainable tourism and community subsistence have developed in modern years. Yet, not numerous such investigations centered on synergies inside the assorted characters of tourism and their businesses. Besides, meaningful aid to promote local settlements and sustainability in provincial districts is not modestly perceived. Hence the foremost aim is to appraise a strategy for consolidating tourism as an instrument for sustainable local community development (SLMD). The examination reasons that Musina Municipality has abundant tourism feasibilities and natural resources but requires a more diverse dependable tourism plan around the ecotourism market to permit the local inhabitants while promoting environmental sustainability.

To grasp the dynamics of tourism actualities and their management around the communities in the Municipality, Focus group discussion (FGDs), surveys, interviews and existing document inspections, supplemented by field observations, were appropriated. Consequently, Microsoft Excel, Cross-tabulation and manual sorting of data interpretation systematized the exploration of the data. The features supplementing the antecedent and modern tourism states toward sustainable-eco-tourism enterprises and assorted welfare in Musina Municipality got explained.

This study exposes an inoperative unity between sustainable tourism initiatives and ecotourism imperatives. The aforesaid could work enthusiastically on multiple forms of rural tourism in the adjoining local populations and the uprightness of urban tourism in Musina town. So, it has deliberated a basis for a conventional, sustainable, and ecotourism-bound market-orientated tourism approach to allow the local neighborhoods in Musina Municipality and its foundation toward the intact Province.

Musina Municipality is among the renowned desiccate precincts in the North of Limpopo Province in South Africa. It got designated by the poverty-stricken rural populations. A predicament is kindred to various agricultural societies elsewhere in the world. The Municipality nevertheless grounds itself in a diverse tourism-based exhibition within the Limpopo province, the Vhembe region. Such particularized wealth manifest through ecotourism-based realities akin to the Nwanedi Provincial Park (NPP), Tshipise Forever Resort (TFF), Nwanedi Resort (NN) and many others.

This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the field in choosing an appropriate theoretical and methodological angle, and provide a critique of a range of methods and theoretical approaches being applied in advertising historical research.

The research design of this paper is based on historiographical analysis and method critique. It surveys the advertising historical literature of the three decades between 1980 and 2010, and it compares and contrasts dominant research methodologies and theoretical paradigms that have been used by historians and advertising researchers.

Much advertising historical research is based on a specific set of theoretical paradigms (“Modernization”, “Americanization”, and “Semiotics”), without being aware of the manifest impact they have on the narratives and understandings that historians create. Identifying these paradigms and outlining their impact will help marketing historians and advertising researchers to avoid the pitfalls associated with particular paradigms.

This paper subjects the modern historiography of advertising to a methodological and narratological analysis. It uses this analysis to propose new and somewhat more critical directions in advertising historical research.